Marketing. America is the land of marketing, of logos. Quick, think of some bold, graphic food logos or packaging. Were they American? Did you think of the golden arches? Of that pigtailed red-headed girl on the Wendy's sign? Of the red bullseye? We are getting our food choice from advertising executives and industrial-food shills, rather than from the home wisdom that served our ancestors for millennia. But we are the weird ones, because we turn our noses up at fast-food for lunch in favor of the lunch we packed with love and thought. Why is it considered an eating disorder to put some thought into your food ahead of time? Perhaps if more people were concerned with planning meals and eating at home, we would have found some of the small economic cutbacks easier (full disclosure: the economic crisis did not hit me -- I don't even make enough money to be furloughed at my university).
We should not have to "fight back" or create a food "revolution." Because we are not revolutionary. We are the ones who are trying to get a crazy, upside-down world back to sanity. Seriously, what do you think our ancestors would think of most of our food? Even if you remove all the obvious monstrosities of modern food science, they would be aghast that so many of us eat so many of our meals prepared outside the home. Now that we have television, and computers, and mp3 players, and so many other ways to stimulate ourselves, we find ourselves cutting back on the time we spend preparing and enjoying one of the basic needs of life. Why not cut out an hour of TV at night and make a really special dinner? Or wake up and prepare a loaf of bread instead of checking your email right away?
Why have we outsourced our health while using the time we save to further our sedentary lifestyles? You may think I'm weird, but your great-grandmother thinks you're the weird one.


4 comments:
I love this! The last line was the best! I'm labeled as weird all of the time by my mommy friends. I just tell them "we'll talk in 50 years and she who's healthier."
This is great! It's so true. Mind if I link to you on my Link Love post this weekend?
Audrey, go right ahead. I consider it a wonderful compliment!
Great post! It reminded me of parts of Wendell Berry's "The Unsettling of America". Have you read that book? It's shocking - he writes about how we've turned our lives over to technical specialists, and about all the ramifications of doing so.
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